Campaign success as Medical Innovation Bill achieves Royal Ascent

After campaigning for three years the Medical Innovation Bill, now named the Access to Medical Treatment (Innovations) Bill, has achieved Royal Ascent and passes into law.

It has been a campaign close to our hearts for the last three years and it has been a privilege to work with Lord Saatchi and the rest of the team.

The Bill will enable those with a terminal diagnosis to access innovative treatments.

We were responsible for social media and digital strategy and implementation.

One of the main challenges of the campaign was sustaining public engagement throughout the three year period.

How did we do this? Read the full story here.

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