Our campaign to promote A Life Discarded by Alexander Masters launches today with our first media hit being BBC Breakfast.
We are promoting the book across both heritage media and digital, with social adverts and content in addition to influencer outreach.
Alexander found 148 tattered and mouldy diaries discarded in a skip. Tens of thousands of pages filled to the edges with urgent handwriting.
Over five years Alexander, an award-winning biographer, uncovers the identity and the real history of their author – with an astounding final revelation.
Alexander’s first book, Stuart: A life backwards, was made into a BBC Drama starring Benedict Cumberbatch and Tom Hardy.
A Life Discarded is a funny, page-turner with all the suspense of a murder mystery. We were honoured to be asked to work with Alexander and the team at Harper Collins.
Read about our campaign here.