The first live broadcast of a cataract operation from rural Malawi
With stunning content and storytelling that unfolds across multiple channels our aim is to not only enable the audience to walk in the shoes of those who benefit from Sightsavers’ vital, life-changing work but also encourage them to participate.
The charity has set itself an ambitious goal to raise enough money over three years to fund one million sight-saving surgeries for blinding eye conditions such as cataract. The appeal is called “A Million Miracles”.
We are going to follow, LIVE, the journey of a Mr Winesi, a bilateral cataract patient as the is screened for and receives life-changing cataract surgery. The cataract surgery will be broadcast LIVE via Google hangouts.
We’ll then join the patient LIVE the next day as the bandage is removed and his sight is restored.
The live broadcasts will be hosted by YouTube star Doug Armstrong.
The creative engagement strategy that supports the content includes a character led Twitter takeover, where key influencers allow one of the story’s characters to take over their twitter feed for the day.
Fieldcraft Studios have also secured the Telegraph, Google and Gransnet as media partners – the presence of which in turn secured DFID match funding.
Sightsavers is an charity working in more than 30 countries to help blind people see, prevent others from going blind unnecessarily, and support people to live independently if their sight loss can’t be undone.
Follow all the action on millionmiracles.org or #SeetheMiracle