Collaboration is the theme of this years Social Media Week London.
We’re running an event that showcases some of the best examples of collaborative working.
Collaboration comes in many forms.
It could be collaborating with bloggers or You Tubers, using crowdfunding platforms, working with open source data or finding new ways of sourcing stories and contributors using SMS.
Liz Scarff – Fieldcraft Studios
Rosie Shelley – Google UK
Nic Seaton – Greenpeace UK
Alice Klein – Radar UK
Thursday 26th September
12.30 – 13.30
Venue: Centre for Creative Collaboration
More details: Democratised Storytelling
In just eight months the iCancer team crowdfunded £2million for an anti-cancer virus that had been left lingering in a laboratory freezer in Sweden.
Raising money in this way was a medical first and disrupted the traditional model of pharmaceutical funding.
Using social media the iCancer team took the scientists story direct to the public who responded by putting their hands in their pockets and funding the research themselves.
Technology and social media have disrupted the communication landscape, and an evolution towards collaboration, whether using new crowdfunding platforms, working with open source data or finding new ways of storytelling with existing technology like SMS, has changed irrevocably how brands tell their stories and how audiences interact with and engage with organisations.
In this new world how do charities and organisations shift their way of thinking and working to become more open and collaborative in their storytelling in order to better engage and mobilse their audiences?
This showcase will bring four different perspectives and case studies of successful collaborative and open source working. Lightening showcases will leave plenty of time for discussion.