Harper Collins

Innovative book launch


Innovative digital and traditional media book launch for bestselling author.


  1. 25 million audience reach across broadcast and radio

  2. Over a million impressions for digital content

  3. BBC Breakfast interview

  4. Engaging influencer outreach

Harper Collins imprint Fourth Estate asked us to create a digital and traditional media campaign to promote best-selling author Alexander Masters’ book, A Life Discarded.

We created a short social media film and gamified the book as a Facebook canvas advert.

A Life Discarded short film

Our traditional media campaign reached an audience of 25million people and included a BBC Breakfast studio interview.

We created an exclusive influencers event at Harper Collins headquarters further promoting the book across a range of genres.

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