Harper Collins imprint Fourth Estate asked us to create a digital and traditional media campaign to promote best-selling author Alexander Masters’ book, A Life Discarded.
We created a short social media film and gamified the book as a Facebook canvas advert.
A Life Discarded short film
Our traditional media campaign reached an audience of 25million people and included a BBC Breakfast studio interview.
We created an exclusive influencers event at Harper Collins headquarters further promoting the book across a range of genres.