w FIELDCRAFT STUDIOS | Example

WORLD VISION

Humanitarian emergency
fundraising campaignkjhlkjahdflkjhasldkfhj lk

CASE STUDY

A multichannel storytelling project to raise funds and global awareness of a forgotten food crisis in West Africa.

OUR RESULTS

  1. Secured UK Government
match funding

  2. Global media coverage
including CNN & Telegraph

  3. Raised £800,000 for 
food crisis

  4. Social media: 10 million
twitter reach, significant influencer outreach

We launch emergency fundraising campaign

In May 2012, Niger, West Africa was in the middle of a growing food crisis. A humanitarian emergency like this is called slow-onset because it creeps, slowly getting worse.They are notoriously hard to raise funds and get media coverage for.We launched World Vision's fundraising campaign for their West Africa appeal.

Our strategy combined strategic partnerships, blogger & influencer outreach, compelling content, live reporting from West Africa, a solid traditional media plan and comprehensive social media engagement.Each was element designed to feed and build the other. The project secured match funding from the UK Government and national media coverage.

Highlights included The Telegraph and Christian Amanpour from CNN, and unprecedented levels of support on social media for World Vision UK bringing them brand awareness in new audiences.

Single image

Vimeo video using the iframe embed

Custom vimeo video

We launch emergency fundraising campaign

In May 2012, Niger, West Africa was in the middle of a growing food crisis. A humanitarian emergency like this is called slow-onset because it creeps, slowly getting worse.They are notoriously hard to raise funds and get media coverage for.We launched World Vision's fundraising campaign for their West Africa appeal.

Our strategy combined strategic partnerships, blogger & influencer outreach, compelling content, live reporting from West Africa, a solid traditional media plan and comprehensive social media engagement.Each was element designed to feed and build the other. The project secured match funding from the UK Government and national media coverage.

Highlights included The Telegraph and Christian Amanpour from CNN, and unprecedented levels of support on social media for World Vision UK bringing them brand awareness in new audiences.

We launch emergency fundraising campaign

In May 2012, Niger, West Africa was in the middle of a growing food crisis. A humanitarian emergency like this is called slow-onset because it creeps, slowly getting worse.They are notoriously hard to raise funds and get media coverage for.We launched World Vision's fundraising campaign for their West Africa appeal.

Our strategy combined strategic partnerships, blogger & influencer outreach, compelling content, live reporting from West Africa, a solid traditional media plan and comprehensive social media engagement.Each was element designed to feed and build the other. The project secured match funding from the UK Government and national media coverage.

Highlights included The Telegraph and Christian Amanpour from CNN, and unprecedented levels of support on social media for World Vision UK bringing them brand awareness in new audiences.

The project kicked off with a strategic partnership Fieldcraft Studios arranged between World Vision UK and Cybher, the UK’s premier blogging conference for women.


What happened in West Africa.

We launch emergency fundraising campaign

In May 2012, Niger, West Africa was in the middle of a growing food crisis. A humanitarian emergency like this is called slow-onset because it creeps, slowly getting worse.They are notoriously hard to raise funds and get media coverage for.We launched World Vision's fundraising campaign for their West Africa appeal.

Our strategy combined strategic partnerships, blogger & influencer outreach, compelling content, live reporting from West Africa, a solid traditional media plan and comprehensive social media engagement.Each was element designed to feed and build the other. The project secured match funding from the UK Government and national media coverage.

Highlights included The Telegraph and Christian Amanpour from CNN, and unprecedented levels of support on social media for World Vision UK bringing them brand awareness in new audiences.

Title

Description

LINK