Live from the Sahara Desert


Live storytelling from the Sahara Desert with explorer Sir Ranulph Fiennes - we run media and digital campaign.


  1. 75% of all UK adults saw our coverage in the media and online.

  2. Raised £2 million for Marie Curie.

  3. Multiple live-broadcasts from the Sahara for BBC Breakfast.

  4. 1,700 bloggers sharing content.

We managed the media and digital campaign live from the inhospitable Sahara Desert with explorer Sir Ranulph Fiennes as he undertook the gruelling Marathon des Sables – the toughest footrace on earth – to raise funds for charity Marie Curie.

Our brief was to tell the dramatic story, in real time, whilst driving digital engagement, media coverage and ultimately donations.

We travelled to the Sahara Desert with Sir Ranulph Fiennes and set up camp ready for six days of extreme filming and live broadcasting.

Behind the scenes with Fieldcraft Studios in the Sahara Desert

We filmed, edited and transmitted a daily video diary for the Telegraph and produced live broadcasts for BBC Breakfast, Sky News, ITV, Newsround, BBC News, Radio 2 and Radio 5Live.

We also transmitted a daily set of photographs and produced broll for broadcasters.

The resulting coverage was phenomenal with 75% of all UK adults seeing the campaign.

We arranged two blogger events which resulted in a staggering 1,700 blog posts and significant social media activity.

Sir Ranulph raised £2million for Marie Curie, a UK charity who provide care and support through terminal illness.

You are world class at what you do. I wish I’d known you years ago.

Sir Ranulph Fiennes

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