Our Research Services
Narrative Intelligence and Conversation Mapping
Go beyond social listening.
Our research will reveal what people really think, feel, and say about your brand, industry, or campaign – across the digital landscape.
We don’t just track mentions – we uncover sentiment, surface emerging narratives, and map hidden connections between topics and voices that traditional research typically misses.
In a world of fast-moving opinion, this is the intelligence you need to shape perception, spot opportunity, and make smarter decisions.
Get in touch to see example case studies and to find out more.
Data-Driven Storytelling
What is data storytelling, and why does it matter in marketing?
Data storytelling is the art of transforming complex data into compelling narratives that drive understanding and action. In marketing, it connects insight to strategy by helping teams see not just what’s happening, but why it matters and what to do next. At Fieldcraft Studios we use data storytelling to turn raw numbers into real-world decisions that improve campaign outcomes and audience engagement.
Get in touch to see example case studies and to find out more.
Customer and Audience Intelligence
Customer and audience intelligence is the process of turning fragmented customer data into meaningful insights that help you understand who your audiences are, what they care about and how best to reach them. It goes beyond raw data to provide a strategic view of your customers’ behaviours, needs and motivations.
How does storytelling play a role in customer intelligence?
Storytelling bridges the gap between data and action. It helps you move from numbers on a dashboard to real understanding of the people you’re trying to reach. At Fieldcraft Studios, we use storytelling to turn complex customer intelligence into clear, engaging narratives that your teams — and your audiences — can connect with.
Whether it’s shaping a campaign, refining messaging, or identifying new audience needs, we don’t just show you what the data says. We help you understand what it means — and how to use it to tell the stories your audience wants to hear, in the places they’re already listening. It’s what turns insight into impact.
Get in touch to see example case studies and to find out more.
Finding your signal in the noise
We live in a world of limitless conversation – millions of voices, billions of words, a constant, humming undercurrent of opinion, belief, and persuasion.
Somewhere in that noise is the insight you need.
The audience you haven’t reached.
The shift in perception you didn’t see coming.
The competitive edge waiting to be claimed.
Grow, influence and pioneer change
Our AI-powered research isn’t just about listening – it’s about understanding.
Using cutting edge tools our data scientists conduct deep-dive analyses across social media platforms and more, using cutting-edge natural language processing and large language models to decode the conversations that shape industries, policies, and culture.
We don’t just find out who’s talking – we uncover why
This is more than an off-the-self sentiment tool.
We uncover what motivates your audience. What moves them. What turns their interest into action.
Once you know this you can make strategic decisions.
Competitive Edge, Measurable ROI
The financial implications are clear: when you can create precisely targeted content, tailor your messaging to the right audience at the right time, and eliminate wasted effort, you don’t just improve engagement — you maximise impact.
The result? A content and communications strategy that delivers extraordinary ROI.
This is next-generation research. And it’s transforming the way organisations engage, persuade, and grow.
Want to see the future of communication? Get in touch.
Frequently Asked Questions
What kind of research does Fieldcraft Studios specialise in?
We specialise in human-centred, qualitative and quantitative research that uncovers deep audience insight. Our methods include in-depth interviews, co-creation workshops, cultural analysis, immersive fieldwork and data-led analysis to inform content strategy, campaign development and innovation projects.
Get in touch to see example case studies and to find out more.
How does Fieldcraft Studios research support creative and communications teams?
Our research helps creative and communications teams truly understand their audiences. By exploring motivations, behaviours, cultural context and emerging data patterns, we provide actionable insights that guide messaging, content development and campaign planning.
Get in touch to see example case studies and to find out more.
Who do you work with?
We work with purpose-led organisations, charities, cultural institutions and brands that want to make a genuine impact. Our clients include the BBC Education, Unesco and the Defra department Cefas (Centre for Environment, Fisheries and Aquaculture)
What makes your research approach different?
We combine traditional ethnographic techniques with the latest data science tools and agile, creative methods. Our team of researchers, strategists and content creators bridges the gap between insight and execution. We can also integrate your existing data and research to build on what you already know, helping you make the most of your current knowledge.
Do you offer AI powered research tools?
Yes. We use AI and machine learning tools to analyse large-scale datasets, map online conversations and detect emerging audience behaviours and trends. Our proprietary tools include natural language processing, discourse analysis and predictive models. All outputs are contextualised and made meaningful through human expertise.
Can you help with international or cross-cultural research?
Absolutely. We have experience running research projects globally, and our approach is designed to uncover cultural nuances that shape relevant and resonant content across regions and languages.
How are insights delivered?
We do not just hand over a report. We create insight stories brought to life through film, photography and narrative, designed to inspire action across your team or organisation. We also provide dashboards, data visualisations and clear strategic recommendations.
How do I commission a research project with Fieldcraft Studios?
Simply get in touch via our contact page or email us directly. We will arrange a discovery call to understand your goals and recommend a tailored research approach that meets your needs and budget.
