Our campaign to promote the book, A Life Discarded by Alexander Masters launches, today with our first media hit being BBC Breakfast.
Our campaign is promoting the book across both traditional media, newspaper, television and radio, and digital, with social adverts and content in addition to influencer outreach.
Alexander is an award-winning biographer whose first book, Stuart: A life backwards, was made into a BBC drama starring Benedict Cumberbatch and Tom Hardy.
Alexander found 148 tattered and mouldy diaries discarded in a skip. Tens of thousands of pages filled to the edges with urgent handwriting.
He then spent five years uncovering the identity and the real history of their author – with an astounding final revelation.
A Life Discarded is a funny, page-turner with all the suspense of a murder mystery. We were honoured to be asked to work with Alexander and the team at Harper Collins.
Read about our campaign here.