Campaign launch

This morning we are broadcasting LIVE from the Houses of Parliament to launch the private member’s bill, the Medical Innovation Bill.

We are managing the social media, digital strategy and implementation for advertising magnet Lord Maurice Saatchi, founder of M&C Saatchi.

This will be the first Google hangout from the Houses of Parliament.

We have invited Dr Max Pemberton, an NHS medical doctor and journalist writing for the Daily Mail and The Telegraph, to chair the live event.

Moving stories

In addition, we have invited both patients and doctors to take part.

We will hear moving stories from Alex Smith and Debbie Binner and expert comment from Dr Charlie Chan.

In the audience we have influencers who are patients and their family and friends.

Social media and newspaper coverage

As well as taking the Bill launch out into social media this event is also designed to drive media coverage. Which it has. We have secured coverage in the Telegraph and The Daily Mail among many others.

Read about the full campaign here.