BBC Bitesize commissioned us to produce a series of educational social media content with influencers on religious education.

BBC Bitesize wanted to celebrate how diverse the UK is with a focus on religious festivals observed by the many faith communities up and down the country.

They commissioned us to produce a series of 14 films fronted by recognisable content creators.

Objectives

To highlight the cultural and religious diversity of the UK through engaging and educational content on social media.

To leverage the influence of popular content creators to appeal to the target demographic of 13-16-year-olds.

To ensure the accuracy and appropriateness of the educational content for the intended learning age group.

Fieldcraft Studios were a joy to work with! They really understand TikTok and really brought our vision to life! Clear and prompt communication throughout and every aspect of the project completed to a high standard, with care and attention to detail. I hope we get to work together again soon! 

Lucy Hickey, BBC Bitesize

Production

Fieldcraft Studios conducted thorough research to identify seven content creators who would resonate with the target audience and effectively communicate the educational content.

Collaborating with the influencers, Fieldcraft Studios developed scripts that were reviewed and approved by BBC Bitesize before production commenced.

Throughout the production process, Fieldcraft Studios maintained close communication with BBC Bitesize, ensuring that the content met their standards and objectives.

The resulting series of 14 films covered a range of religious festivals and were designed to educate and inspire young viewers.