FIELDCRAFT STUDIOS | Explainer on combating plastic Explainer on combating plastic • Fieldcraft Studios

CEFAS, Part of Defra

Explainer on combating plastic

Cefas, part of DEFRA, comissioned us to produce a short explainer about their work to combat plastic

The turnaround time was very tight – just two weeks. In order to produce this film in time and on budget we put in place a schedule of production that was agreed with the client.

The first step was to write a script, research stock footage and storyboard the footage and motion graphics.

We presented both the draft script, the suggested stock footage and the storyboard to the client for sign-off and input.

We then moved into the editing and animating phase. The film is a simple combination of impactful stock footage that is enhanced by simple but very effective motion graphics. We completed the film both on time and on budget.

Fieldcraft Studios were excellent to work with.

The brief required turnaround in a very tight timescale and Liz and her team were incredible at understanding what was needed and fitted the work in with very little notice.

Liz was so easy to work with, approachable and knowledgeable of the not-for-profit environmental landscape we needed to work within.

We are delighted with the final video and are confident it will meet the project aims of raising awareness, informing and educating our audiences.

Fiona Voight, Communications Lead, CEFAS

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