Digital review and website build for Royal Borough of Kensington and Chelsea following the Grenfell Fire tragedy.
Digital review, report and recommendations
Close collaboration with council team
Digital marketing and social media review
Eight months after the tragic Grenfell Fire incident, The Royal Borough of Kensington and Chelsea (RBKC) faced significant challenges in rebuilding public trust and improving communication with its residents.
As part of their efforts to enhance digital presence and engagement, RBKC sought our assistance. We were tasked with conducting a comprehensive review of their digital and social media output, identifying areas for improvement, and providing actionable recommendations to facilitate their digital transformation journey.
The primary objective of this project was to assess RBKC’s existing digital and social media strategies, platforms, and content, with a specific focus on improving communication, fostering community engagement, and rebuilding trust.
Initial Consultation: We met with key stakeholders from RBKC to understand their objectives, challenges, and expectations concerning digital communication.
Comprehensive Digital Audit: Our team conducted a thorough review of RBKC’s digital and social media channels, including their website, social media profiles (e.g., Twitter, Facebook, Instagram), email newsletters, and online engagement platforms.
Stakeholder Interviews: We interviewed internal stakeholders responsible for managing digital content to gather insights and feedback on RBKC’s current digital communication practices
Comparative Analysis: We benchmarked RBKC’s digital presence against industry best practices and compared it with other local government bodies to identify areas of strength and opportunities for improvement.
Report and Recommendations: Based on our findings, we developed a detailed report outlining key observations, strengths, weaknesses, and actionable recommendations to enhance RBKC’s digital communication strategies.
The council wanted to consult with the community to seek their ideas on how the community could be strengthened.
They asked us to build a website for their community consultation website Stronger Communities
Working closely with the council’s Grenfell Communications Team we created a fresh brand identity for the consultation website that reflected familiar community landmarks and key architecture in the area.
The fully responsive website was designed to enable the community to answer questions and share their ideas across a range of six topics.
The ideas were then shared on the ‘ideas wall’ for the community to rate.
Ensuring a seamless user experience that encouraged and made it easy for the community to answer the questions was vital.
The council had a good response from the community and much praise for the website.