FIELDCRAFT STUDIOS | Digital & social media political campaign

Lord Maurice Saatchi

Digital & social media political campaign


Achieving Royal Ascent for Medical Innovation Bill


  1. Achieved Royal Ascent for Medical Innovation Bill

  2. Sustained campaign engagement over several years

  3. Multiple live-broadcasting events securing significant public engagement

  4. Strategic social and digital media management

Campaign to change the law

Lord Maurice Saatchi, founder and chairman of M&C Saatchi, commissioned us to run the social media and digital campaign for his Private Members Bill, The Medical Innovation Bill.

The campaign ran for three years during which time we were responsible for the strategic direction and daily management of the social and digital media.

We devised and managed the daily social media output and produced innovative events for key moments, such as the launch of the bill with a live broadcast from the Palace of Westminster, that delivered both significant public engagement and traditional media coverage.

We worked with influencers and designed digital tools that helped to generate one of the largest ever digital responses to a Department of Health consultation.

You masterminded the most effective parliamentary and social media campaign.

Lord Maurice Saatchi

Sustaining engagement over several years

Driving public engagement at scale was a key requirement of this campaign.

We achieved this by designing and implenting high-impact public engagement events that both grew our audience and generated media coverage.

During the campaign we:

Developed and delivered the campaign website.

Designed campaign tools that enabled the public to easily respond to the Department of Health consultation.

Produced compelling film content.

Designed and implemented high-impact public engagement events.

Rolled out significant influencer engagement.

Targeted regional campaign management.

Employed media crisis techniques across both traditional media and social media.

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