Sir Ranulph Fiennes and Marie Curie entrusted Fieldcraft Studios to film the ‘Global Reach Challenge’ Sir Ranulph’s attempt to climb the highest mountain on every continent and cross both polar ice-caps.
OUR RESULTS
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Produced multiple live broadcasts for BBC Breakfast and other media outlets
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Orchestrated expeditions in diverse locations, ensuring seamless logistics and coordination.
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Captured footage in extreme environments, demonstrating adaptability and expertise in challenging conditions.
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Secured essential sponsorship from Inmarsat, a leading satellite communications provider.
The Global Reach Challenge
Sir Ranulph Fiennes, in order to raise funds for Marie Curie, embarked on an audacious challenge known as the ‘Global Reach Challenge,’ aiming to both conquer the highest peaks on every continent and traverse both polar ice-caps.
Entrusting Fieldcraft Studios with the task of filming this epic adventure, Sir Ranulph’s mission was to raise funds for Marie Curie’s terminal illness care and support.
With filming locations spanning remote corners of the globe, including the icy vastness of Antarctica and the rugged landscapes of West Papua, Fieldcraft Studios captured the gripping action and produced live broadcasts for BBC Breakfast and other national broadcast media outlets.
Why Fieldcraft Studios?
Fieldcraft Studios’ extensive experience spanning over a decade of documenting Sir Ranulph Fiennes’ daring expeditions in the world’s most extreme environments made us the natural choice for the Global Reach Challenge.
Our longstanding partnership with Sir Ranulph ensured a seamless understanding of his vision and objectives. Based on our organisational expertise and experience Sir Ranulph also tasked Fieldcraft Studios with managing the entire expedition.
In collaboration with Marie Curie, we secured a media partnership with BBC Breakfast, further enhancing the reach and impact of Sir Ranulph’s fundraising efforts.
Challenges
The Global Reach Challenge presented Fieldcraft Studios with a myriad of challenges, from navigating treacherous terrains to delivering live broadcasts in adverse weather conditions.
Securing vital sponsorship from satellite communications provider Inmarsat was instrumental in overcoming logistical hurdles and ensuring the feasibility of live broadcasts from remote locations.
Despite facing gale-force winds and rugged terrain, our team remained steadfast in their commitment to capturing every moment of Sir Ranulph’s remarkable journey.
Our Approach
Fieldcraft Studios adopted a multifaceted approach, combining storytelling prowess with meticulous planning and execution.
Prior to the expedition, we produced compelling films and photography content showcasing Sir Ranulph’s rigorous training sessions in the UK, providing a glimpse into the preparation behind the challenge.
Each location’s narrative was meticulously storyboarded, identifying challenges and story arcs to encapsulate the essence of Sir Ranulph’s journey.
Our intrepid cameraman, David Carter, accompanied Sir Ranulph, capturing breathtaking footage and managing live broadcasts often in the face of very adverse weather conditions.
Deliverables
Fieldcraft Studios delivered a comprehensive suite of deliverables, including films, photography content, and live broadcasts, showcasing Sir Ranulph’s extraordinary quest in support of Marie Curie.
We provided Marie Curie’s PR team with compelling visuals and short films to facilitate media coverage efforts, amplifying the impact of Sir Ranulph’s endeavour and fundraising efforts.
In addition, we produced a suite of films for the headline sponsor, TMF, for their own marketing and internal communications purposes.
Outcome
The Global Reach Challenge garnered widespread attention and support, raising vital funds for Marie Curie’s invaluable work.
The media partnership with BBC Breakfast ensured extensive coverage throughout the year-long challenge, driving awareness and solidarity in the fight against terminal illness.
Through our collaboration with Sir Ranulph Fiennes and Marie Curie, Fieldcraft Studios played a pivotal role in showcasing the resilience of the human spirit and the transformative power of fundraising.
You are world class at what you do.
Sir Ranulph Fiennes OBE
Through our films, live broadcasts, and photography content, we not only raised awareness for Marie Curie’s vital mission but also inspired audiences to donate towards their work.
Fieldcraft Studios’ collaboration with Sir Ranulph Fiennes and Marie Curie exemplifies the capacity of storytelling to inspire, raise awareness, and raise funds.
Through our unwavering commitment to excellence and innovation, we captured the essence of Sir Ranulph’s extraordinary journey, leaving an indelible mark on the landscape of exploration and charitable endeavours.
The Global Reach Challenge stands as a testament to the boundless potential of human determination and compassion in making a meaningful difference in the lives of others.
From documenting the gripping action to producing live broadcasts and photography content, our partnership showcased the resilience of the human spirit and the transformative power of storytelling in driving positive change.
Together, we ignited a national conversation, rallying support for Marie Curie’s mission and leaving a lasting legacy of impact and inspiration.
