FIELDCRAFT STUDIOS | Our successful crowdfunding campaign raises £2million

Fieldcaft Studios venture

Our successful crowdfunding campaign raises £2million

Hailed as, ‘the most successful crowdfunding campaign of its kind in web history.’ Read how we crowdfunded £2million for medical research.


  1. Crowdfunded £2 million in 8 months

  2. Global media coverage

  3. Pioneer new model for medical research.

  4. ‘Most successful crowdfunding campaign of its kind in web history’

Successful crowdfunding campaign

We launched a successful crowdfunding campaign that raised £2million in eight months to fund a clinical trial for cancer treatment.

The Financial Times called the campaign, ‘the most successful medical crowdfunding campaign in web history.’ 

About the clinical trial

The promising compound (later named AdVince) is a form of immunotherapy – a modified virus that targets only cancer cells.

This potential treatment is for a rare type of cancer called neuroendocrine cancer (also called NETs or carcinoids). 

And it was sitting neglected in a research lab freezer at Uppsala University, Sweden.

The researchers were unable to secure funding for the trial themselves largely because they had made their findings public – meaning that no pharmaceutical company would touch it as there was no profit to be made.

Uppsala University needed £2million so we decided to step in and help raise the money.

Launching a successful crowdfunding campaign

We wanted to put patients before profit and decided to run a crowdfunding campaign to raise the money so the trial could begin.

We joined forces with Fieldcraft Studios collaborators author Alexander Master and communications consultant Dominic Nutt.

Using social media we engaged with patients and the public around the world.

The donations flood in

And from this standing start, we quickly brought together a global community of people who recognised their collective ability to bypass global pharma and fund medical treatments themselves.

Over 4,000 people generously donated as our campaign began to go viral.

It was the first-time crowdfunding had been used to raise money for a clinical trial.

People started to take notice around the world sharing our campaign as it went viral. This was helped by huge celebrity support on Twitter.

The most successful medical crowdfunding campaign in web history.

Financial Times

Significant global newspaper coverage

We achieved significant national and international coverage including Radio 4 Today, Financial Times, Telegraph, The Guardian and Mashable and the respected science journal, Nature, among many others.

Our campaign was quickly cited as a successful crowdfunding example by the crowdfunding community.

When we saw your iCancer campaign go up everybody in the office took notice because it was new.

Danae Ringleman, CEO Indiegogo (the crowdfunding platform we used)

We sparked a rich and vocal debate in the cancer research community with our new approach to funding research.

Announcing our success

We announced in the Telegraph on June 15th 2013 that we had reached our £2million goal, eight months after the campaign launched.

The only crowdfunded cancer drug trial in history

Watch a short film showing the first patient receiving the treatment once the trial started.

Watch: the first patient to take part in the clinical trial

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