FIELDCRAFT STUDIOS | The Big Kitten Con The Big Kitten Con • Fieldcraft Studios

Cats Protection

The Big Kitten Con

Mini-documentary and social media content for Cats Protection winter campaign

CAMPAIGN RESULTS

  1. 138 million campaign reach

  2. 38K petition signatures

  3. 274K organic reach

  4. 103K total page views with 80% new vistors

Cats Protection commissioned us to produce a documentary for their winter campaign, The Big Kitten Con, to raise awareness of underage kittens being sold across social media.

There was a clear call to action, sign a petition to call on the government for the regulation of cat breeding to prevent this trend from continuing.

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