Mini-documentary and social media content for Cats Protection winter campaign
138 million campaign reach
38K petition signatures
274K organic reach
103K total page views with 80% new vistors
Cats Protection commissioned us to produce a documentary for their winter campaign, The Big Kitten Con, to raise awareness of underage kittens being sold across social media.
There was a clear call to action, sign a petition to call on the government for the regulation of cat breeding to prevent this trend from continuing.