FIELDCRAFT STUDIOS | Using social media for a ground-breaking political campaign

Lord Maurice Saatchi

Using social media for a ground-breaking political campaign

Successfully using social media for a political campaign. Building audiences, engaging MPs and achieving Royal Assent for a Private Members Bill on Medical Innovation.


  1. Achieved Royal Ascent for Medical Innovation Bill

  2. Sustained social media audience building & engagement over several years

  3. Multiple live-broadcasting events securing significant public engagement and media coverage

  4. Strategic social and digital media management

Using social media for a political campaign

Lord Maurice Saatchi, founder and chairman of M&C Saatchi, asked us to manage the social media and digital marketing for a political campaign, his Private Members Bill, The Medical Innovation Bill.

Social media strategy to build audiences

We ran the campaign for three years during which time we were responsible for both the strategic direction and daily management of the social media and digital marketing.

We also produced innovative events for key moments, such as the launch of the bill with a live broadcast from the Palace of Westminster.

This event delivered both significant public engagement and traditional newspaper coverage.

Influencer marketing

We have years of experience of working with influencers for numerous campaigns. For this campaign, we worked with medical and disease-specific bloggers and influencers.

Building digital tools

We also built the campaign website and a digital campaign tool that made it easier for the public to easily respond to a Department of Health (DoH) public consultation.

This tool helped to generate one of the largest ever digital responses to a Department of Health consultation.

You masterminded the most effective parliamentary and social media campaign.

Lord Maurice Saatchi

Sustaining engagement over several years

Driving public engagement at scale was a key requirement of this campaign.

We achieved this by producing a number of high-impact public engagement events that generated extensive national media coverage and helped us to grow our audience.

Campaign success

The Medical Innovation Bill, renamed as Access to Medical Treatments (innovation) Bill achieved Royal Assent and was approved by the Queen.

Summary of services

-Developed and delivered the campaign website.

-Designed campaign tools that enabled the public to easily respond to the Department of Health consultation.

-Produced compelling film content.

-Designed and implemented high-impact public engagement events.

-Rolled out significant influencer engagement.

-Targeted regional campaign management.

-Employed media crisis techniques across both traditional media and social media.

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